Empowering Edmonton Businesses with Financial Leadership & Sustained Growth
At ROC Advisors, we are dedicated to helping businesses in Edmonton and surrounding areas achieve their full potential through expert financial leadership and strategic guidance.
Led by Justin LaRocque, a seasoned executive and entrepreneur with over a decade of experience, we specialize in driving transformative change across diverse industries.
Meet Justin LaRocque
Founder of ROC Advisors
Justin’s professional journey is marked by significant achievements:
- Strategic Financial Leadership: Served as the finance lead for a team that delivered over $250 million in cost transformation over three years.
- Business Growth and Exit: Led a company with industry-disrupting technology through a successful business exit, doubling its revenues over four years.
- Entrepreneurial Success: Co-founded and sold a condo management business in partnership with key customer stakeholders.
- Financial Management in Complex Situations: Managed financial reporting for a public company during a hostile takeover, including the disposal of key business lines.
With a strong foundation in finance, Justin earned his Chartered Accountant designation from PwC, one of the Big Four accounting firms. He has held senior finance leadership roles in public and private companies, with revenues ranging from $5 million to $3 billion.
Justin’s passion lies in driving organizational growth and helping businesses and individuals achieve their goals. His wealth of expertise, strategic insight, and hands-on approach make him a valuable partner for organizations seeking to enhance their financial performance and team alignment.
Is Your Business Ready for Transformative Growth?
With our expertise in Fractional CFO services, strategic development, and leadership training, we can help you navigate challenges and seize opportunities.
