About Us

ROC Advisors is led by seasoned Executive and Entrepreneur Justin LaRocque. Over the past decade, Justin has been involved in several significant organizational changes such as:

  • Finance lead on team that led over $250 million in cost transformation over a three-year period
  • Led company with industry changing technology to business exit while doubling revenues in a four-year period
  • Started and sold condo management business with a group of partners & customer stakeholders
  • Financial reporting for public company during hostile takeover and disposal of lines of business

Along his executive journey, Justin developed a passion for driving change and helping people and organizations reach their goals and objectives. His educational and early career background is in finance with a Chartered Accountant designation from PwC and several senior finance positions in both public and private companies, with revenues ranging from $5 million to $3 billion.